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Businesses are encouraged to take the following steps to support their local fire company:
Join the local fire company - Contact your local fire company and find out how your business can become a member.  If they currently don't have a business membership, encourage them to create one and allow them to come to you first for help or support in special circumstances.
Schedule an open house at your location with your local fire company annually - This is a great way to say thank you to your local fire fighters.  You could provide them with a free meal and have them tour your facility so they know what they might be dealing with in case of a fire.  The information you provide them could help them to save a life or limit your property losses if you are ever unfortunate enough to experience a fire.  The fire company can also give you pointers on how you can improve the overall fire safety of your operations.
Encourage employees to join and support a local fire company - They can join either the company closest to their home or work, or EVEN BOTH!!!.  The idea of support is membership, attendance at fundraising events, and general involvement.  Even someone who does not plan to actively participate provides some benefit to the organization just through their membership.
Encourage employees to actively volunteer with their local fire company - Of course becoming a firefighter is a great way to volunteer, but it is not the only way and it is not the greatest need.  Fire companies need people to help run events, sell tickets, help with the books, volunteer carpentry, plumbing, HVAC and electrical skills.  There is certainly a way each person can volunteer.  Give your local fire company a venue to briefly address your employees and share their need.
Support employees who volunteer as fire fighters - If an employee becomes a firefighter please do what you can to support them in this life-saving commitment.  Be flexible with their work schedule, and if at all possible, pay for lost wages when they need to leave work to answer a call.